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( American Auto, incidentally, comes from Superstore creator Justin Spitzer.) Fox arguably pioneered the idea with Glee, airing the series pilot in May 2009, more than three months before its fall debut. NBC has used it a few times in the past, including for Zoey’s Extraordinary Playlist in early 2020 and back in 2015 for Superstore. Networks have been using big events to help launch series for decades, of course, and the one-off premiere strategy isn’t entirely new either.
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We strongly believe in Quinta and the show, and feel this strategy gives it the best possible chance to get it in front of the broadest audience.” “And by making the premiere available on Hulu the following day, we’re creating an even larger sampling opportunity and providing the longest runway possible for viewers to discover this comedy gem. Scheduling Abbott Elementary behind Live in Front of a Studio Audience was a “natural” fit, Jane Gould, executive vp content insight and scheduling strategy at Disney General Entertainment, told The Hollywood Reporter. 29 ahead of its regular run beginning in January.) (NBC did something similar with unscripted show That’s My Jam, debuting it on Nov. 13, and Grand Crew will lead into the singing competition’s finale on Dec. NBC will use the final performance episode of The Voice to launch American Auto on Dec. Seth Meyers Tests Positive for COVID-19, Cancels ShowsĪbbott Elementary, a mockumentary about Philadelphia teachers created by and starring Quinta Brunson, will debut Tuesday following ABC’s third Live in Front of a Studio Audience special.